Hiring someone to handle your small business’ PR can be costly and ineffective. Doing your own PR starts with setting realistic and clear goals from the start. Then figure out where your audience is and what expertise you can lend to content creators. This article is part of “Marketing for […]
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I’m a Personal Trainer in Manhattan Who Charges up to $140 an Hour
Penny Smart is a personal trainer who owns a gym on the Upper West Side of Manhattan, New York. She started in group fitness at 22 and now she only does one-on-one training for up to $140 an hour. Despite the demand for virtual training started by the pandemic, she […]