Ruban Sohana helps HNWI Aussies borrow more, even after the banks say no!

Leandro Mortenegro

The company aims to expand its presence across the country in the next five years.

BELLA VISTA, NEW SOUTH WALES, AUSTRALIA / ACCESSWIRE / October 3, 2022 / Based out of Bella Vista, New South Wales, the CEO’s future goals include spreading the name and offices throughout Australia. “I see Win Square Finance present in every major city of Australia in the next five years,” said Ruban Sohana about his company’s next five-year plan.

Win Square Finance, Monday, October 3, 2022, Press release picture

Ruban Sohana was one of the four finalists of the Finsure Best Commercial Newcomer Award for 2022. His ability to derive the best solutions for his clients has helped him drive Win Square Finance to success immediately after its establishment. The venture primarily caters to HNWIs who cannot acquire loans due to lending policies, client income, and the nature of employment.

Along with home loans the demand for commercial loan is rising, with millennials and Gen Z diving into the housing and investment market. However, a good income isn’t enough to secure a loan anymore. Many high-net-worth individuals (HNWIs) are now finding out they do not match the bank’s criteria.

In 2011, Ruban was one of them, a successful retail business owner who found himself passed multiple times for a commercial investment loan from three of the Big 4 Banks. He decided to look through the loan criteria himself instead of being told why “it wasn’t possible” by other mortgage brokers and bankers. He systematically met the loan criteria by himself, and when he returned to the banks, he secured his loan on the spot. The word spread in his local community, and people called him every day of the week to get advice on their loan applications. Even the bankers started to take notice of Ruban, because he was referring clients with strong loan applications.

When 2018 came around, Ruban decided to sell his retail business. During the sale process, his banker turned around and said very casually… “Ruban, you should start doing mortgage broking full time. You’re good at it!”

Win Square Finance has helped many clients get the right finance. Ruban Sohana and his team of experts systematically build up a client’s loan application, so banks are happy to approve it at first glance. Even when the banks refuse to consider an applicant’s RSU and ESS bonus for borrowing, Sohona and team know how to reposition the application to get a positive decision on the next round.

The Win Square Finance CEO wants the world to know that there is always a solution for borrowers to get the finance they need – you just need an expert’s eye and a passion for problem-solving. Both of which, Sohona has in spades. Every client is unique, and there’s rarely a standard approach. Yet, there’s always a solution if you have the right broker willing to take the time and care to find it.

About Win Square Finance:

Win Square Finance helps clients obtain home loans, commercial property loans, business and franchise loans, SMSF loans, asset and equipment finance, etc. Founded by Ruban Sohana, the company also partners with accountants, property investment strategists, buyers’ agents, and real estate agents to get their clients the right financial and banking aid.

Media Contact:

Company Name: Win Square Finance
Contact Person: Ruban Sohana
Email: [email protected]

SOURCE: Win Square Finance

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