DRUID Conversational Business Applications to unleash the full potential of a symbiotic relationship between people and technology

Leandro Mortenegro

DRUID launches Conversational Business Applications (CBA), a new market solution category that moves beyond conversational AI as a technology tool towards a platform that integrates with any existing enterprise system to deliver the most natural employee and customer experience.

Thus, DRUID combines the powerful benefits of conversational AI with complex automations to provide a seamless connection to enterprise systems and RPA technologies and enable the natural, automatic completion of business tasks.

“Conversational AI assistants are gradually becoming ubiquitous in business environments across different industries, with undeniable efficiency and cost gains. At DRUID, we believe that this is only the beginning. The true value for companies resides in capitalizing on this technology’s potential to build real, end-to-end Conversational Business Applications rather than just conversational extensions for existing applications. This new approach implies a closer connection between the users and technology to create a symbiotic relationship that understands and seamlessly solves business challenges in real-time”, Liviu Dragan, DRUID CEO, explains.

DRUID’s CBA approach effectively means enhancing conversational AI’s technological abilities with the power to understand the business context, trigger intelligent actions, and interact with users to deliver real value to businesses, employees, and customers. One of the most significant benefits of DRUID’s major shift in direction is that it can be applied in any existing tech environment without requiring companies to replace previous investments, such as ERP or CRM systems, RPA deployments, or other digital processes.

DRUID Conversational Business Applications augment these systems’ capabilities and benefits with a conversational layer that brings them closer to users and makes them easier to use in multimodal experiences (connected chat, mobile, web, etc.) to streamline the successful completion of any business task. In addition to being technology and industry-agnostic, DRUID CBA provide a unified low-code/no-code platform that enables users without extensive IT knowledge to build and deploy comprehensive automations. For a quick start, knowledge workers can choose from hundreds of pre-built configurations available in the company’s solutions library.

DRUID Digital Workspaces will also be available as a one-of-a-kind capability beginning with the Symbiosis release. Thanks to it, employees will be able to enter dedicated virtual rooms specialized in various business topics, like HR or sales, to name a few, where they will be fully assisted by a DRUID intelligent companion ready to answer their questions, complete business tasks, trigger RPA automations, collect, present relevant business data, and even recommend the best course of action.

Furthermore, DRUID now provides a more comprehensive suite of analytics, with over 50 customizable KPIs that can be ordered and grouped across more than ten dimensions to provide on-the-spot conversation insights and understanding. DRUID platform can transform millions of daily interactions into hundreds of precalculated metrics, charts, and tables, including business results and ROI for significant performance improvements. The chat transcript is analysed, computed, and produces precalculated metrics that can be easily drilled down to understand the data source and act as a support for better and faster business decisions. Furthermore, the dashboard suggests actions and enables users to quickly identify and correctly resolve issues at their source.


DRUID is an end-to-end platform for building AI-driven conversational business applications designed to deliver next-level employee productivity and the total customer experience in the most intuitive way. DRUID intelligent virtual assistants enable fast, personalized, omnichannel, and hyper-automated interactions while speaking each organization’s language via open integrations with existing enterprise systems and RPA technologies. Starting with 2018, DRUID actively builds on its vision to provide each employee with an intelligent virtual assistant, establishing an extensive partner network and servicing more than 150 clients from around the world.

Visit www.druidai.com

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